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Preferabli

Product Discovery and Recommendations
Web • Mobile • Intelligent Chat

Preferabli is the leading AI-driven, B2B2C product discovery and recommendation software in the wine and spirits industry – including specialty and grocery retailers, hospitality and travel, and DTC marketplaces and distribution.

Preferabli licenses software that easily integrates into existing systems to help the industry efficiently market and sell to individual taste preferences in the way a human expert would – at scale.Preferabli software has 11 patents, and users in over 70 countries.

Preferabli analyzes digital signal – including historical purchases and consumer ratings – to make inventory-based recommendations. All recommendations are based on individual preferences, not crowdsourcing.Functionalities cover wine, beer, spirits and RTDs.

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Scalable Solutions That Drive ROI

Preferabli uses a novel form of machine learning and the most comprehensive database in the industry. The software was built by PhDs in physiology and mathematics and the largest group of MWs and MSs in the world.

  • Product Content and Discovery
  • 1:1 Personalization
  • Personalized Marketing and Email
  • Preference Analytics and Intelligence

Wine Society announces AI partnership with Preferabli

The Wine Society has signed a partnership with Preferabli to develop personalised online wine experiences, starting with the launch of The Society’s ‘my taste match’.

Live from June 4, The Society’s 'my wine match' is a new digital recommendation tool which will offer members personalised recommendations through a series of quick questions about their own preferences, developing a detailed taste profile.

Powered by true 1:1 recommendation technology, the new tool is designed to broaden members’ horizons by encouraging exploration across different regions, grape varieties and styles. Users will be able to explore a tailored selection of wines aligned to their personal taste from The Society’s range of more than 2,000 wines.

“I am very impressed with the approach that Preferabli has taken in evaluating each product and the purpose-built algorithms that generate the recommendations,” says Steve Finlan chief executive of The Wine Society.

Pam Dillon, CEO and co-founder of Preferabli, adds: “We’re imagining a world driven by individual preferences, using AI with a human touch. I am similarly impressed by the vision that The Wine Society holds for its members in building a digital experience that supports the many ways that people want to discover, including web, mobile and GenAI.”

The Preferabli technology has been developed by a team of PhDs in physiology and applied mathematics, in collaboration with the largest group of Masters of Wine and Master Sommeliers globally. Its recommendation engine is underpinned by a proprietary database that contains hundreds of characteristics for each wine.

For the wines that had not already been analysed by Preferabli’s team of experts, The Wine Society worked closely with Master of Wine Sheri Sauter Morano who noted the collection had a strong quality character overall, and a high ‘price-quality ratio’. Amongst listings in the range, the AI tool incorporates wines from The Wine Society’s award-winning own-label range.