Enotria&Coe has unveiled a strategic rebrand as Enotria, marking a return to its roots as a premium wine and spirits specialist. Enotria has restored the historic name that has defined its heritage for more than 50 years following extensive feedback from customers, suppliers and colleagues – all of whom identified “Enotria” as the name that best embodies the company’s reputation for quality, expertise and trusted partnerships.
As Enotria embarks on a new phase of growth under new ownership, the rebrand marks the next step in a major strategic shift for the business, which in 2023 set out to refocus on its heritage as a premium supplier.
Alongside the new name, Enotria is reaffirming its commitment to delivering inspiring, innovative wines and spirits through its admired portfolio, industry-leading supply chain, and dedicated nationwide team.
Enotria’s rebrand coincides with the launch of its new website: www.enotria.com. With a design heavily incorporating customer feedback, Enotria’s new website will significantly improve the online experience.
Enotria's new rebranded head office
Enotria’s partners receive, making it easier, faster and more effective for them to choose wines and spirits for their lists, and place orders. The new website will deliver:
• Simpler and more accurate product searches
• Improved navigation
• A faster, more convenient “quick order” wine list tool
• Enhanced information, giving customers all the tools they need to sell the products on their list,
including detailed product pages, with easily printable technical sheets
• A smoother checkout process
The rebrand and website launch represent a significant investment by Majestic Wine Group in Enotria’s future, strengthening Enotria’s position as a leading, standalone trade specialist with a differentiated service and product proposition. It also forms a key part of Majestic Wine Group’s strategic ambition to become the UK’s pre-eminent wine and spirits supply specialist.
Enotria interim chief executive and Majestic Wine Group Chairman, John Colley, said: “This is a landmark moment in the history of the Enotria business. It is much more than a change of name – it signals a return to our roots and the start of an exciting new era for our colleagues, our suppliers and our customers.
“A key part of the reason we acquired Enotria was its heritage, its history and its specialism in premium wines and spirits. Bringing back the Enotria name sends a clear signal to our teams and to the market about
our ambitions to get this business back to its very best, and deliver profitable growth both for ourselves and all of our partners.”
