Sherry Week 2025 is officially the most successful celebration in its history with 4,209 registered events taking place between November 3–9 as bars, restaurants, wine merchants and retailers all came together to host a series of tastings, pairings and masterclasses. In total there were 4,209 registered events - a 38% increase from last year - that took place all over the world.
Sherry Week saw a record 4,200 events take place around the world
In all there were 27 countries that took part in what was the 12th edition of Sherry Week, organised by D.O. Jerez-Xérès-Sherry, with the UK setting a new record with 1,846 events held across the seven days. The popular Sherry Rutas was expanded to 15 cities, and Spain launched its first Sherry Cocktail Week with events taking place across the country.
Sherry Week was also big success on social media with @sherrywinesjerez and #SherryWeek hashtag reaching 6.2 million worldwide, generating over 20,000 interactions.
Since it was launched in 2014 Sherry week has seen over 30,000 events take place in 44 countries.
César Saldaña, president of the Consejo Regulador Jerez-Xérès-Sherry, summed up the week by saying: “We are delighted with the results of this year’s Sherry Week, which has been record-breaking in every respect. This success reflects the outstanding work by the entire team over the years, and the unique ability of these extraordinary wines to captivate discerning palates around the world. It’s deeply inspiring to witness such shared passion and creativity come together across so many diverse activities, with Sherry wine as the unifying thread connecting cultures.”
Sherry Week Highlights
Spain
Spain saw 814 events take place with Jerez, the home of Sherry, , transformed with colourful banners and over 150 activities. Standout moments included Sherry & Books at Matria Restaurant – a literary-inspired pairing, a Regulatory Council tasting led by President César Saldaña and Bodegas Fundador’s Alberto Pizarro, and an exclusive live Japanese fusion cooking session at Bodegas Faustino González.
In Barcelona, Sherry Week made a strong impact, with more than 145 events. Many focused on the art of mixology, thanks to the launch of Sherry Cocktail Week, developed by Óxido Studio, Madrid and Seville also joined the fiesta with around 100 events each.
The UK
José Pizarro and Ben Lippett hosted a special Supper Club event in London
The UK once again proved it is the country of Sherry lovers with 1,846 events, up 123% on last year. With 18 Sherry houses and over 45 brands represented.
Key events included the Sherry Supper Club at Lolo in London, hosted by José Pizarro and Ben Lippett, where guests enjoyed expertly paired dishes showcasing Sherry’s versatility. “Cooking food to pair with Sherry provides incredible opportunities in the kitchen and real wow moments for guests,” said Lippett.
Other dinners and events included Bar 44 in Bristol, where Owen Morgan and Ping Coombes joined forces for a Sherry feast. There were also celebrations in Cardiff, at Ambiente Tapas in Yorkshire, Camino King’s Cross and sold-out dinners hosted by The Yorkshire Wine School at Friends of Ham in Leeds.
Major retailers also got behind Sherry Week with Majestic promoting it in 214 stores, Morrisons in 259 stores, and other events taking place at John Lewis, Laithwaites, and Waitrose, including a special window display at its Oxford Street store in London and an eight-page feature in The Weekend magazine.
Education also took centre stage, with César Saldaña, President of the Consejo Regulador Jerez-Xérès-Sherry, leading nationwide training for Majestic. Carmen Aumesquet hosted sold-out Booths pairing events and a tasting at Direct Wines HQ, alongside The Wine Society tastings and Sarah Jane Evans MW’s “The Future of Sherry.”
Graeme Brandham, head of marketing at Lea & Sandeman, said of its involvement: “The real benefit of doing a tasting is that people try something they have preconceived notions of and their conceptions can be flipped upside down, they can be transported to a place. That is the great thing about Sherry, a vast palate of flavours and experiences to be enjoyed. Something unique and different.”
Japan
Japan’s connection with Sherry deepened this year with over 230 events across the country. Tokyo created a Sherry Cocktail Week route for the first time, with leading bars creating bespoke Sherry cocktails.
Brazil
Brazil hosted 262 events including bartender training sessions with top mixologists, an urban poster campaign in over 100 venues, that reached over one million people. Digital engagement was strong, with an online masterclass by Gabi Frizon, Sommcast appearances by ambassadors Bernardo Pinto and Gabi, and an expert roundtable that drew 10,000 viewers. The Sherry Fair, held in São Paulo, expanded to Rio de Janeiro for the first time under the direction of Fernanda Fonseca, confirming Brazil’s growing passion for Sherry.
Bernardo Pinto, Sherry Week Ambassador for Brazil, said: “As the Sherry community develops and expands, we are doing our best to get new voices, accents, cities, and channels to join the movement and help tell the Brazilian public about our favorite wines. It was an amazingly diverse and fun week! Looking forward to 2026 now.”
United States
In Washington, D.C up to 30 venues joined the DC Sherry Week Ruta, hosting tastings, pairings, and cocktails. The highlight was the 5th Annual Sherry Fair @ The Square, featuring over 20 sherries, live flamenco, a venenciapour demo, and jamón-carving classes. In San Diego, over 40 venues took part in the Sherry Week Ruta, with standout event Vinya: Vino + Vinyasa pairing bespoke cocktails with dishes like bone marrow toast. San Francisco hosted a Sherry Week Bingo in some of its bars.
Sherry Week saw tastings and events take place in 27 countries
Chantal Tseng, Sherry Week Ambassador for the US and a sommelier based in Washington D.C. said:
“In a nonstop week of Sherry events across the city, I never tire of it. Sherry is the greatest food-pairing wine on the planet. Its range and character can both stand up to and play along with every cuisine. I’m happy to know I’ll die on this hill, glass in hand, while enjoying a plate of fermented spiced pickles."
China
Sherry Week came alive with 40 special Bamboo cocktails across 40 bars in 16 cities. Some paid tribute to timeless classics, others pushed boundaries with local ingredients. The initiative gave Sherry a fresh spotlight in modern mixology and deepened China’s connection to Spain’s iconic wines.
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Media Sherry Week 2024 reel
